Brioni at Max Dietl Munich: Italian Elegance Redefined

Few names in the world of luxury menswear carry the same prestige and legacy as Brioni. Founded in Rome in 1945, Brioni revolutionized men’s fashion by introducing the concept of the modern Italian suit—lightweight, impeccably tailored, and defined by effortless sophistication.

For over 75 years, the house has dressed statesmen, Hollywood legends, and discerning gentlemen across the globe. Today, Brioni remains a symbol of Roman elegance, offering ready-to-wear, made-to-measure, and bespoke tailoring that blends tradition with modern refinement.

At Max Dietl in Munich, we are proud to present the world of Brioni, bringing one of Italy’s most iconic fashion houses to Bavaria’s most exclusive luxury destination.

The Brioni Legacy

From the moment Nazareno Fonticoli and Gaetano Savini founded Brioni, the brand has stood for innovation and artistry in menswear. In 1952, Brioni staged the world’s first men’s fashion show at the Sala Bianca in Florence, forever changing the perception of men’s style.

Known for its refined fabrics, masterful tailoring, and understated luxury, Brioni continues to uphold its Roman heritage while appealing to the modern gentleman. Each suit requires more than 220 steps and 22 hours of artisanal craftsmanship, ensuring a garment of unmatched quality and elegance.

The Fall/Winter 2025–2026 Collection

The Brioni Fall/Winter 2025–26 collection celebrates the art of dressing well. It offers a wardrobe that is versatile, sophisticated, and deeply Roman in spirit.

• Tailored Suits & Jackets: Lightweight constructions in fine wool, cashmere, and silk blends.

• Outerwear: Cashmere overcoats and shearling jackets designed for warmth and elegance.

• Casualwear: Knitwear, trousers, and shirts for a refined yet relaxed lifestyle.

• Accessories: Ties, scarves, and leather goods that complete the Brioni look.

The collection embodies a balance between timeless formality and effortless ease, appealing to the man who values discretion, elegance, and authenticity.

Brioni in Munich

Munich is a city that embraces tradition, sophistication, and cosmopolitan living. At Max Dietl, located on Residenzstraße 16, clients can discover Brioni in an environment that mirrors the house’s values: exclusivity, craftsmanship, and refinement.

As Bavaria’s leading haute couture and luxury menswear destination, Max Dietl Munich offers:

• Exclusive access to Brioni’s latest collections

• Made-to-Measure and Bespoke Tailoring with individual consultations

• Private fitting salons for an intimate and personalized experience

• Expert styling advice to build a complete Brioni wardrobe

  
  

The Brioni Gentleman

Brioni has long been the choice of leaders, innovators, and men of influence—from Hollywood icons like Clark Gable to modern-day visionaries. The Brioni gentleman is one who values quiet confidence, Italian refinement, and true craftsmanship.

Owning Brioni is not simply wearing a suit—it is embracing a tradition of Roman tailoring excellence that has defined luxury menswear for generations.

Discover Brioni at Max Dietl Munich

Step into the world of Italian elegance. Experience the Brioni Fall/Winter 2025–26 collection at Max Dietl:

Max Dietl Haute Couture

Residenzstraße 1680333 Munich, Germany

For bespoke appointments and private consultations, contact our team and discover why Brioni remains one of the world’s most iconic houses of luxury Italian menswear.