Founded in 2015 by the sisters Katharina and Isabelle Staub, INA KESS is a Swiss sports lifestyle brand that moves beyond the current dressing norm, focusing on comfortable yet elegant wear, for everyday use.

It all started with creating the best and most comfortable sports outfit. Soon, the sisters realized that they themselves expected this quality and comfort in their everyday wear, far beyond just sport. Why can comfort and function not go hand in hand with elegance?

Women these days are so versatile, but their wardrobes aren’t. They are forced to continuously make outfit decisions based on activities, usage, and expectations. Katharina and Isabelle realized that material and fit were the key decision drivers as to why women choose what to wear, when. Why not break this open?

They created a signature fabric pallet focusing on comfort, and generated a design language that places the focus on elegant, feminine fits. Combined, these elements created clothing items for everyday use, from sport to business,

and from traveling to the dinner party, INA KESS offers elegant comfort, totally throwing the norm of dressing overboard.

The Swiss heritage ensures a clean design language with a core focus on quality. And a European-based material and production focus enables these high standards that INA KESS vows to. Katharina and Isabelle have created a solution for many women to dress with intent yet without losing their sense of style.


Brioni FALL / WINTER2019

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Max Dietl